First Indian radio station to enter Bhutandomingo, 27 de febrero, 2011 01:06
De: "Yimber Gaviria"
An alliance between India's Big FM and Bhutan's High FM will see the first entry of an Indian radio station into Bhutan, The Economic Times reported.
Big FM, the radio arm of Reliance Broadcast Network (RBNL), has entered into a strategic marketing and sales alliance with Bhutan's High FM. Big FM which is currently available in 45 cities in India will reach out to new territories of Siliguri in West Bengal and Bhutan through this alliance.
The alliance will see the packaging of non-competing stations of Big FM across Siliguri, West Bengal and Bhutan.
High FM will cover the cities of Darjeeling, Jalpaiguri, Coochbehar and Uttar Dinajpur, making inroads into the interiors of West Bengal facilitating Big FM to penetrate further.
An extensive promotion of the alliance between Big FM and High FM is being planned through a comprehensive marketing campaign.
Gautam Banerjee, High FM's Chief Operations Officer, said: "We are very excited and are looking forward to an extremely productive union. Big FM brings to the table both marketing and content expertise, opening doors for national advertisers looking for pan-India exposure and presence. We are optimistic about this association taking us to greater heights of profitability."
Source: ABU News -First Indian radio station to enter Bhutan http://bit.ly/g8NIvi
Yimber Gaviria, Colombia
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